Analysis

ANALYSIS SPECIALISTS

Much more than a press clipping or media monitoring agency, Geopress specializes in detailed analysis of press coverage across different media. With precise classification and data organisation systems, we are able to provide our customers with different levels of in-depth analyses according to their specific needs.

circle-arrow_green      OUR QUANTITATIVE ANALYSES

  • Standard reports submitted by sector:
    • Sectorial comparisons in terms of number of articles;
    • Sectorial comparisons in terms of actual number of pages;
    • Sectorial comparisons using Advertising Value Equivalency (AVE)
  • Made-to-measure reports according to your specification and based on a preliminary briefing.
  • International report update

circle-arrow_green      OUR QUALITATIVE ANALYSES

  • Direct-use analyses, developed by us based on your briefing.
  • A detailed interpretation of the results in a format specified by you.

circle-arrow_green      OUR CONSULTANCY SERVICES

  • The analyses that we have been developing for over 20 years have enabled us to acquire extensive expertise in the diverse markets where we operate. We put this unique expertise at the disposal of your communication service to explain the trends in your market, the evolution of different media, but also to help you defend your budget or take you towards future trends in your market.